About ECR Capital Group
ECR Capital Group specializes in restaurant and commercial real estate redevelopment, growth strategy, site selection
advisory, investment opportunities, and build-to-suit solutions.

Erwin C. Reid / Principal
Erwin C. Reid brings an extraordinary legacy of leadership and achievement to ECR Capital Group, backed by 47 years of experience with Chick-fil-A, where he served as Senior Vice President of Real Estate. Throughout his distinguished career, Erwin led teams responsible for identifying, evaluating, and executing more than 2,200 restaurant locations across the United States and international markets.
His expertise spans site selection, market strategy, real estate development, and transaction execution, helping drive one of the most successful restaurant expansion programs in the industry. Under his leadership, projects were successfully completed across 48 U.S. states, Canada, Puerto Rico, the United Kingdom, and Singapore. His deep understanding of market dynamics, combined with decades of industry relationships and strategic insight, provides ECR Capital Group clients with a unique competitive advantage in achieving successful growth and investment outcomes.
Steve DeVane / Partner
Steve DeVane brings more than 32 years of retail real estate expertise to ECR Capital Group. During his tenure with Chick-fil-A as Senior Director of Real Estate Strategy & Research, he established and led the company’s Real Estate Strategy & Research division, creating innovative approaches to market planning and growth analysis.
Steve played a pivotal role in developing and overseeing market strategies for both domestic and international expansion initiatives. His work supported more than 2,200 restaurant openings throughout 48 states, Canada, Puerto Rico, the United Kingdom, and Singapore. With extensive experience in market research, demographic analysis, growth planning, and site evaluation, Steve helps clients identify opportunities, optimize market performance, and implement strategic real estate solutions that support sustainable business growth.

Why Choose ECR Capital Group?
Nearly 80 Years of Combined Retail Real Estate Experience
Experience matters when making critical real estate decisions. ECR Capital Group brings nearly eight decades of combined expertise in restaurant and retail real estate, providing clients with insights that can only come from years of hands-on industry leadership. ….
More Than 2,200 Successful Restaurant Openings
Our leadership team has played a key role in the successful opening of more than 2,200 restaurant locations across the United States and international markets. This extensive track record provides us with a deep understanding of what makes a location ….
National and International Market Expertise
ECR Capital Group has extensive experience working across 48 states, Canada, Puerto Rico, the United Kingdom, and Singapore. This broad market exposure allows us to identify opportunities, evaluate risks, and develop strategies that work across diverse ….
Proven Growth Strategies for Emerging and Established Brands
Every business has unique growth objectives. We help both emerging concepts and established brands develop strategic expansion plans that align with their goals. From identifying target markets and analyzing customer demographics to creating ….
Strong Industry Relationships and Market Intelligence
Success in real estate often depends on access to the right opportunities at the right time. Through decades of industry involvement, we have built valuable relationships with brokers, developers, landlords, investors, and retail leaders. ….
Data-Driven Decision Making Backed by Real-World Experience
We combine advanced analytics with practical field experience to create smarter real estate strategies. Our approach integrates demographic analysis, market research, consumer insights, site evaluation, and operational considerations to ensure every ….
Our Mission
At ECR Capital Group, our mission is to create exceptional opportunities for both retailers and real estate investors through strategic planning, market expertise, and proven real estate solutions. We help restaurant and retail brands identify high-potential locations, execute successful real estate transactions, and develop growth strategies that support long-term success and profitability.
With nearly 80 years of combined experience in retail real estate, we understand both the art and science behind successful site selection, investment, and development. By combining data-driven insights, industry relationships, and hands-on market knowledge, we help our clients make informed decisions that position them for sustainable growth and strong returns on investment.
We are committed to creating value for every stakeholder involved—from investors and business owners to employees and customers. Through innovative thinking, strategic execution, and a relentless focus on results, we strive to build lasting partnerships and deliver real estate opportunities that drive growth, strengthen communities, and create meaningful long-term success.

